Honda enters Chinese luxury auto market with U.S. Acura brand
Filed under: Acura Author:
Honda's luxury brand, Acura, dropped off its first shipment of TL's at the port of Shanghai this week. The brand, developed originally by Honda Motor Co. for the U.S. market, has only recently pursued markets outside of North America.
The TL is Acura's most successfully selling model in the U.S. Alongside the flagship RL's, the sedans will be sold in several major Chinese cities, with Acura aiming to sell 3,000 vehicles through the first model year of operations. It is unknown if Honda plans to build plants on Chinese soil to manufacture more of the luxury mark.
[Source: The Fabricator]
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